1. When you offer SEO services to customers most of them say that they just want to be at position 1 on a certain keywords. The time and cost for SEO depends on the keywords. Each keyword gives different number of results and the more the results the more the competition. “Student Clothing” gives 52 million results and “Student Clothing in UK” gives 12 million results so the 2nd keyword is easier to climb up to the top than the first. When the client agrees for SEO ask him/her to provide the list of keywords. Then we do a research on those keywords and based on that we give the cost and time.
2. There are no guarantees for first position. We can give guarantees for the site to show up on first 3 pages. The reason is that the sites you see on first 3 pages keep shuffling with time as everyone is in the race and competing at the same time. If we are on 1st today, we can move up or down a few places tomorrow.
3. Once a site makes it to the first 3 pages, then if we just close the project and just leave it, it will disappear in a few weeks. This is because Google and Yahoo keeps changing it’s method of ranking sites and so we constantly need to work on the site to keep it up there.
4. Once a project is confirmed then it is Seo Company’s job to set the title, description, keywords on the site as well as add extra info and link pages on the site. A lot of research work goes in to this. On the link page seo companies add URLs for other sites from the same industry and those sites add the client’s site address on their sites. This is called link exchange and link building. Clients will have to understand this has to be done on their site.
5. The most important thing in SEO is patience. Most clients’ think that the site will gain top ranking in a week and when it doesn’t they start to get frustrated as they feel they are spending money with no results. They need to be told that it takes time to gain top ranking. The first thing is to get the site indexed on all the keywords so they start seeing the site in the search. This takes about a month. From there it gradually starts to move up but to get to the first 3 pages it can take up to 2 or 3 months. The main thing is that if they see it climbing they should have faith and understand it will eventually get right up there.
6. At times the site design has to be compromised. If there is only flash and images on the site homepage then it won’t get them anywhere on SEO so they need to change the design to more text than graphic. Should the student clothing client wish to have SEO, some paragraphs of text will have to be added on the homepage.
For more details and consultancy, please visit at www.PakNetTech.com
There are two main technological approaches to collecting web analytics data. The first method, log file analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.
Logfile analysis vs page tagging
Both logfile analysis programs and page tagging solutions are readily available to companies that wish to perform web analytics. In many cases, the same web analytics company will offer both approaches. The question then arises of which method a company should choose. There are advantages and disadvantages to each approach.
Advantages of logfile analysis
The main advantages of logfile analysis over page tagging are as follows.
- The web server normally already produces logfiles, so the raw data is already available. To collect data via page tagging requires changes to the website.
- The web server reliably records every transaction it makes. Page tagging relies on the visitors’ browsers co-operating, which a certain proportion may not do (for example, if JavaScript is disabled).
- The data is on the company’s own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
- Logfiles contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is important data for performing search engine optimization.
- Logfiles contain information on failed requests; page tagging only records an event if the page is successfully viewed.
Advantages of page tagging
The main advantages of page tagging over logfile analysis are as follows.
- The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
- It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors’ screen sizes, or the price of the goods they purchased, can be added in this way. With logfile analysis, information not normally collected by the web server can only be recorded by modifying the URL.
- Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies.
- The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this.
- Page tagging is available to companies who do not run their own web servers.
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