What we need to consider before we go with SEO?

1. When you offer SEO services to customers most of them say that they just want to be at position 1 on a certain keywords. The time and cost for SEO depends on the keywords. Each keyword gives different number of results and the more the results the more the competition. “Student Clothing” gives 52 million results and “Student Clothing in UK” gives 12 million results so the 2nd keyword is easier to climb up to the top than the first. When the client agrees for SEO ask him/her to provide the list of keywords. Then we do a research on those keywords and based on that we give the cost and time.

2. There are no guarantees for first position. We can give guarantees for the site to show up on first 3 pages. The reason is that the sites you see on first 3 pages keep shuffling with time as everyone is in the race and competing at the same time. If we are on 1st today, we can move up or down a few places tomorrow.

3. Once a site makes it to the first 3 pages, then if we just close the project and just leave it, it will disappear in a few weeks. This is because Google and Yahoo keeps changing it’s method of ranking sites and so we constantly need to work on the site to keep it up there.

4. Once a project is confirmed then it is Seo Company’s job to set the title, description, keywords on the site as well as add extra info and link pages on the site. A lot of research work goes in to this. On the link page seo companies add URLs for other sites from the same industry and those sites add the client’s site address on their sites. This is called link exchange and link building. Clients will have to understand this has to be done on their site.

5. The most important thing in SEO is patience. Most clients’ think that the site will gain top ranking in a week and when it doesn’t they start to get frustrated as they feel they are spending money with no results. They need to be told that it takes time to gain top ranking. The first thing is to get the site indexed on all the keywords so they start seeing the site in the search. This takes about a month. From there it gradually starts to move up but to get to the first 3 pages it can take up to 2 or 3 months. The main thing is that if they see it climbing they should have faith and understand it will eventually get right up there.

6. At times the site design has to be compromised. If there is only flash and images on the site homepage then it won’t get them anywhere on SEO so they need to change the design to more text than graphic. Should the student clothing client wish to have SEO, some paragraphs of text will have to be added on the homepage.

For more details and consultancy, please visit at www.PakNetTech.com

 

Web Analytics Technologies

There are two main technological approaches to collecting web analytics data. The first method, log file analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.

Logfile analysis vs page tagging

Both logfile analysis programs and page tagging solutions are readily available to companies that wish to perform web analytics. In many cases, the same web analytics company will offer both approaches. The question then arises of which method a company should choose. There are advantages and disadvantages to each approach.

Advantages of logfile analysis

The main advantages of logfile analysis over page tagging are as follows.

• The web server normally already produces logfiles, so the raw data is already available. To collect data via page tagging requires changes to the website.
• The web server reliably records every transaction it makes. Page tagging relies on the visitors’ browsers co-operating, which a certain proportion may not do (for example, if JavaScript is disabled).
• The data is on the company’s own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
• Logfiles contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is important data for performing search engine optimization.
• Logfiles contain information on failed requests; page tagging only records an event if the page is successfully viewed.

Advantages of page tagging

The main advantages of page tagging over logfile analysis are as follows.

• The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
• It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors’ screen sizes, or the price of the goods they purchased, can be added in this way. With logfile analysis, information not normally collected by the web server can only be recorded by modifying the URL.
• Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies.
• The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this.
• Page tagging is available to companies who do not run their own web servers.

Search Engine Optimization Specialist

Encyclopedia

 

What should one know before getting there website optimized

• Search engine optimization is a time taking job, because it involves lots of research and web exploration to figure out the keywords that will give you the edge over your competitors. Plus researching provides what trends are in and what are the normal searching practices that your visitor might use on the search engine to get the desired results.

• First Position on search result page, no one can guarantee first position because the there are so many websites getting launched every day, plus some of them are also optimized, plus those who are already there, so we have to be in the continuous process of improvement.

• As mentioned before it’s a continuous process and we have to keep optimizing the site and updating the content as from the search engines point of view, if a site is same as the last time when a search engine spider visited it then its definitely going to loose some points there. As search engines are suppose to provide fresh and latest result with more relevant and up to date content. Search engine’s robots / spiders do check the files date when it was last update.

• Keywords are a big issue when you allow the client to select the exact keywords, its not like that we not going to let the client select the keyword, the Idea is that if the client says we offer free keyboard with every purchase of a computer and ask for” free” to be the keyword there site should come on first page then, its simply not possible because we are competing with 15% of the internet for this keyword. However we can provide them positions on “Computer hardware store” or “get loans quickly” or “bay beach house” or something like that. Getting a website ranked for just one word is extremely not likely as no one searches” house” on Google or yahoo they might search “rent house in New York”, “Apartment on rent in Yardley“ or something like that.

• Number of keywords to get website indexed on in a search engine depends on the size of the website and how many links it has. If a customer wants to get his website indexed for lets say “7” keywords while the site has 6 pages it gets really tough, so out of those 7 client can get at least 4 on the main page of a search engine result and rest a little lower in results.

• Content development, some times it is required to change the content of the website just to increase keyword density and better search engine visibility, structure of the site (Folders and sub folders) , and name of images and pages as per the optimization scenario and requirements of the client for keyword ranking.

Paknettech have many years experience in organic search engine optimization, search engine marketing and internet marketing services, our team always follow latest techniques to get results fast and reliable.

www.Paknettech.com

 

Easy Tips to get Rank Better

The process of getting search engine to pay attention to your website requires specific, personalized service. This is because every site has industry specific and consumer specific objectives that must be addressed to optimize your search engine campaign. However

Here are few tips to get rank better on best search engines.

Fo Forum:

How to use Forums:

• Always try to use related category forum
• Share experiences, tips, ideas, problems.
• Try to avoid advertising on forums to get banned; it will give negative impact to search engines.
• For Signature, always read Forum policy as there are different ways to use sign like some forums allow URL, some allow just simple text like your name or Company name etc.

Blogs:

Blogs helps to increase your ranking and divert good traffic on your site:

• Create blogs on high PR blog sites. Like Blogger.com & Word press.
• Always try to submit Original content or Article.
• Submit your blog to different blogs directory.
• Use Videos, RSS Feed, Blogroll, News, Images and some other services on your blogs.
• Frequently update your blog with useful content.
• Try to submit comments on popular blogs. There is no need to write paragraphs but you can just say thanks, ask questions, and introduce yourself.

Articles:

• Write articles yourself.
• Article should be minimum 300- 500 and maximum 1000 words.
• Use your targeted keyword multiple times in Article & as a title.
• Article should be written in small paragraph (4 to 5 lines each paragraph).that will be easy to read and understand
• Give the references of websites where readers can get more information on the subject that you are talking about. It may be your own website or other resources.
• Write at least one paragraph about author and their services/products in last paragraph.
• Always to submit author & company introduction in resources box, not in article text box.

Link Building:

• Always exchange link with related category.
• Before adding any link to your site check site PR, Back links, and check where your link will be available.
• Keep your link title brief and free of long sentences.
• Try to keep your link description brief (aim for 200 characters or less).
• Do not capitalize all letters in your link title or description.
• Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.

Directory Submission

• Always try to find accurate category in “Category” list to get approval fast.
• Update submission details with fresh keywords, title and description every month or two months.
• Before going to submit site details in directory, double check details you have given in submission form as free directory do not allow to edit your site details after submission.

Paknettech , Search engine marketing consultant offers affordable Internet marketing services including search engine optimization and pay per click services.

 www.Paknettech.com
 
 
 

 

Increase website traffic

Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, and in-page advertisements. Web traffic can also be increased by purchasing non-internet based advertising.

If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that goes to subsequent pages is substantially lower. Consequently, getting proper placement on search engines is as important as the web site itself.

There are a number of other things you can do to increase your web traffic, including but not limited to building link popularity, webrings, offering free e-books or articles and classified advertisements.

Of the above mentioned items, perhaps the easiest one to do is building link popularity. This can be accomplished by writing e-mails to sites similar to yours and asking if they would link to your site. The second way of increasing your web traffic is writing to e-zines or to free article sites. There are many sites which will accept your written material; the catch is that you are giving it away for free. The benefit however is that you get to include a link to your site in the article. Meaning every time someone clicks on your link, it brings free traffic to your site. Pixel ads can bring traffic to your site but usually will not get you a targeted audience.

Organic traffic

Web traffic which comes from unpaid listing at search engines or directories is commonly known as “organic” traffic. Organic traffic can be generated or increased by including the web site in directories (such as Yahoo! and DMOZ), search engines (such as Google), guides (such as yellow pages) and award sites.

In most cases the best way to increase web traffic is to register it with the major search engines. Just registering does not guarantee traffic, as search engines work by “crawling” registered web sites. These crawling programs (crawlers) are also known as “spiders” or “robots”. Crawlers start at the registered home page, and usually follow the hyperlinks it finds, to get to pages inside the web site (internal links). Crawlers start gathering information about those pages and storing it and indexing it in the search engine database. In every case, they index the page URL and the page title. In most cases they also index the web page header (Meta tag) and a certain amount of the text of the page. Then, when a search engine user looks for a particular word or phrase, the search engine looks into the database and produces the results, usually sorted by relevance according to the search engine algorithms.

Usually, the top organic result gets most of the clicks from web users. According to some studies , the top result gets between 5% and 10% of the clicks. Each subsequent result gets between 30% and 60% of the clicks of the previous one. This indicates that it is important to appear in the top results. There are some companies which specialize in search engine marketing. However, it is becoming common for webmasters to get approached by “boiler-room” companies with no real knowledge of how to get results. As opposed to pay-per-click, search engine marketing is usually paid monthly or annually, and most search engine companies cannot promise specific results for what is paid to them.

Because of the huge amount of information available on the web, crawlers might take days, weeks or months to complete review and index all the pages they find.

Paid advertising

In return for a small payment many larger companies choose to advertise their sites on other popular sites. This e-marketing usually takes the form of:

• Banner advertising: Banner impressions are sold by the thousands, and referred to as Cost Per Impression (CPM). As of 2004, prices range from $1/CPM for a run-of-network to about $50/CPM or more for specialized targeted runs.
• Pay per clicks: Advertisers “buy” keywords or key phrases by bidding on them against other advertisers. The so called Pay-per-click engines sell their premium spaces showing in the searches the highest paying advertisers. Google sells paid advertisement through its AdWords and AdSense systems, which place sponsored links on search pages. Overture, now owned by Yahoo!, is one of the most popular pay-per-click advertising venues.

Our professionals know how to strategically improve your search engine placement. By using innovative widely accepted search engine techniques, we produce a risk free search engine campaign that creates more top placements than an average search engine optimization company.

www.Paknettech.com

Encyclopedia

 

Meta element use in search engine optimization

Meta elements provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user’s site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the web site.

As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a web site. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.

Meta elements have significantly less effect on search engine results pages today than they did in the 1990s and their utility has decreased dramatically as search engine robots have become more sophisticated. This is due in part to the nearly infinite re-occurrence (keyword stuffing) of meta elements and/or to attempts by unscrupulous website placement consultants to manipulate (spamdexing) or otherwise circumvent search engine ranking algorithms.

While search engine optimization can improve search engine ranking, consumers of such services should be careful to employ only reputable providers. Given the extraordinary competition and technological craftsmanship required for top search engine placement, the implication of the term “search engine optimization” has deteriorated over the last decade. Where it once implied bringing a website to the top of a search engine’s results page, for the average consumer it now implies a relationship with keyword spamming or optimizing a site’s internal search engine for improved performance.

Major search engine robots are more likely to quantify such extant factors as the volume of incoming links from related websites, quantity and quality of content, technical precision of source code, spelling, functional v. broken hyperlinks, volume and consistency of searches and/or viewer traffic, time within website, page views, revisits, click-throughs, technical user-features, uniqueness, redundancy, relevance, advertising revenue yield, freshness, geography, language and other intrinsic characteristics.

Paknettech offers cost effective Search engine optimization & Internet Marketing Services at one place.

www.paknettech.com

Reference: Wikipedia

 

Do you want your site visible on Search Engines?

Here are few tips to get rank top on best search engines.

• Use your keyword phrase in headlines: Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.

• Use your keyword phrase in anchor text of links: Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

• Ask other people for links to your page: A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.

• Try to get your keyword phrase inside incoming links: Inbound links are a great way to improve your page rank. But you can’t really control how people link to your pages. Chances are they won’t use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.

• Try to get links from reputable sites: Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it’s Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities.

• Try to get links from similar sites: Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

• Try to get links from .edu, and .gov sites: Sites that are on .edu and .gov top-level domains have a large amount of credibility because they are very difficult to get. So if you can get the designers of those sites to link to you that gives your site more credibility as well.

• Create as much content as you can: Content is king. The more content you have on your site, the more there is to be indexed and appear in search engines.

• Keep your site live as long as possible: Older pages (at the same domain) will rank higher than newer ones.

Internet Marketing

Reference: About.com

 

Title Tag for SEO

The title tag is an extremely important factor in search engine optimization. Most search engines and search directories place a high level of importance on the title tag when determining what sites to index, since the title tag is what usually shows up for the title of your listing in search results. In addition, the title tag shows up in the top blue part of the browser window, and if users bookmark your site, the title is what usually shows up in the bookmarks.

Title Tags – What They Look Like

The title tag is going to look something like this:

• <title>Text</title>

Title Tags – Where They Are Found

Title tags are found within the <head> and </head> tags within the HTML or XML coding that makes up a website.

• <html>
• <head>
• <title>Search Engine Optimization and the Title Tag</title>
• </head>

Title Tags – How Long

Different search engines have different criteria for how long your title tag should be, but it’s generally acceptable for your title tag to be in the range of 60 to 115 characters (that’s including spaces).

Title Tags – Tips to Remember

• Make sure to personalize each title tag for each page of your site. Every page should have its own unique title tag that references what the page is actually about.
• Place your most optimized keyword phrases at the beginning of the title tag;this is just in case a search engine cuts your title tag off right when it starts getting good.
• Make your title relevant and appropriate to what your site’s focus is, and stay away from sales language, i.e., “Best Computers On Earth!”.
• Include one or two relevant keyword phrases, but do not just list only keywords (this could be viewed as spamming). Instead, make it a readable title that will entice readers to click through.
• Go local. If you are a dog breeder in Tennessee and want to be found, then by all means, put your geographical location in your title tag. Just make sure that you don’t put two locations right next to each other, as in “Breeders in Nashville-Nashville Breeders” since search engines possibly will see this as spamming.

Internet Marketing Consultant

Reference: About.com

 

What is PAY PER CLICK

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

Category

PPC engines can be categorized into two major categories “Keyword” or sponsored match and “Content Match”. Sponsored match display your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails. ^[1]

There are other types of PPC engines that deal with Products and/or services. Search engine companies may fall into more than one category. More models are continually evolving. Pay per click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.

Internet Marketing Consultant

Reference: Answers.com